Perception is reality and the medium is irrelevent. In this age of complete media submersion it is of the utmost importance to know your audience and to create a meaningful experience that shapes their perception of your business to mirror its intended projection

With ten years of experience in cross-platform, cross-media design and two International Web Design Awards, I've come across a great deal of project diversity. Whether it's a large format billboard, banner ad campaign, large-scale e-commerce web site, corporate identity, or a simple direct-mail piece... I take a methodical and deliberate approach that will ensure an effective solution..

Liquidparadigm is as much a philosophy as it is a name. I've found throughout the years that while the goal of business is usually the same, the path to that goal is often in flux due to changes in the economic and political environment as well as technological advances.