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Client: Damascus HomesChallenge: Create a billboard that would speak to young, new parents that were in the homebuying market. Solution: A montage of memories (as well as the tagline) was created to appeal to the target market through the use of "soft" imagery. |
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Client: Consumers' Choice AwardsChallenge: Design a billboard that was easily readable from a far road off-set that would speak to small and large business owners alike. Solution: Having designed all other collateral for this client, the "thumbs up" theme was carried over from other materials. the cutout of the blue to allow maximum contrast for the URL was key in solving the legibility issues from afar. |
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Client: Sigman ConstructionChallenge: Design a billboard that would announce the award achievement that Sigman had reached, while displaying sub-brands to raise awareness. Solution: A satellite/orbit design was constructed to visually represent parent and sibling companies. The announcement was handled simply with text. No stock photo budget was in place, however the message was clearly conveyed. |
In 2000, TBS asked the firm I worked for if we could make a "really different" website that let the user control their theme. I was given the project and along with two other designers, we came up with a "skin" concept that allowed the user to change the website to fit their mood or taste in movies. The result was a website ahead of its time and a winner of an International Web Design Award.
My favorite part of this project was the Sci-Fi "skin" which was constructed entirely out of a stock photo of a human jaw bone.