liquidparadigm: home

logos interactive print billboards tradeshows contact

Portfolio: Interactive

	Client: Seigel Racing Challenge: Develop a web site that would serve as a central touch-point for all of Scott Siegel's motor-sports endeavors. Solution: After developing the logo and identity system, a website was constructed to announce acheivements, breakthroughs, and keep his clients up to date on the latest tuning and high performance driving events.
	Client: Comcast Spotlight - Atlanta Website Challenge: The purpose of the this website was two-fold: (a) Design a website that gave both potential and existing advertising clients top-level information on Comcast Spotlight structure, practices, networks, and methodology. (b)Two provide Account Executives and Sales Managers with an online resource to access various network one-sheets, top-level network information, logos, PowerPoint templates, and research. Solution: After assessing the both target audiences and creating an appropriate information architecture, I designed a user friendly flash-based navigation system wrapped in an engaging but not overwhelming site template that was easy to implement and update.
	Client: Answerthink Interactive Marketing flash intro Challenge: The Integrated Marketing section of the Answerthink website was seeking to have a cutting edge feel once you landed in their section of the site. Solution: Using Flash, a full page size commercial short was created to drive home the message that "a good user experience is everything"
	Client: Answerthink Interactive Marketing Microsite Challenge: The Integrated Marketing group sought to have a micro-site of their own to go into more depth about their process, methodology, and successes. Solution: Flash was used to allow the site to "build itself" before the users eyes, and then pulled it's content dynamically into the flash site which allowed total control over the visual aesthetics while creating a very easy to maintain site.
	Client: Answerthink: NAPAonline.com: Pepsi 400 Contest Page Banner Ad Campaign Challenge: Create a stimulating and enticing banner ad campaign that carried the excitement of the race and the contest to the interactive world. Solution: This was a banner ad campaign that I art directed to stimulate site traffic for the up-comming Pepsi 400 Nascar race contest that NAPA was sponsoring. These are just some of the many banners that were created to be places at strategic sites elsewhere on the web. The entry page was designed for the contest, gave the user an enticing picture of the prize and allowed them to register for the prize further down the page.
	Client: Answerthink: NAPAonline.com Challenge: To redesign the site so that it presented an experience that allowed the user to find what they were looking for more efficiently, while encouraging the user to “browse the aisles” Solution: I was to revisit this ecommerce website and to art direct it's new look and useability. There were many challenges in the redesign of this site due to preexisting code that limited what could be placed where. A more user friendly and visually attractive site and interface was achieved by integrating form elements into images, and mouse-over menus. It’s success was the result of hard work, dedication and good team work.
	Client: Answerthink: TBS: Movies for Guys Who Like Movies Challenge: Create a micro-site for the Movies for Guys Who Like Movies timeslot that engaged the user and represented the basic genres of movies that would air. Solution: The micro-site was designed to fit within the TBS Superstation template. while conceptualizing for this project I felt that the use of "skins" would be appropriate. Each skin selection (at the top of the page) would change the look and feel (but not the functionality) of the site to the user's favorite movie genre. The concept was well received and won an International Web Design Award.
	Client: Answerthink: Surge & WCW: Actions Cans Challenge: A landing page was needed to promote the wrestling-fan collectable cans. Solution: Micro site was designed using HTMl and Flash to generate excitement over the Collector's Series Surge Action Cans. Flash was utilized to allow the user to make the cans "come to life" in which they could see they're favorite wrestler do a short "move" on their opponent.
	Client: Answerthink: Motient elink with Yahoo! Content Challenge: Create and interactive product demonstration that would give the user a basic feel for the new Motient product's capabilities. Solution: Flash was used to make the Motient RIM device come alive online and to give prospective customers a feel for how the device would work. This is a classic product demo complete with sound and motion, and of course, functionality.

Past Projects

In 2000, TBS asked the firm I worked for if we could make a "really different" website that let the user control their theme. I was given the project and along with two other designers, we came up with a "skin" concept that allowed the user to change the website to fit their mood or taste in movies. The result was a website ahead of its time and a winner of an International Web Design Award.