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Atlanta Homes On DemandChallenge: Design trade show materials that reinforced the brand, and spoke to the audience - in four hours Solution: This was a five-alarm fire drill project. The AHOD team had gotten a space at SEMA and we weren't about to let them show up with a table and chairs. They needed something "chic and light" given the current housing market, so we decided to keep it simple - let the photography draw the audience in and let them do the talking. My hope is to redo this project with a bit more time, but the results were effective. |
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Client: Business BuilderChallenge: Design trade show materials that reinforced the brand, and spoke to the audience Solution: Using the basic "building block" shapes found in the logo, a visual system was created that reinforced shape recognition (a primary visual memory) while encapsulating the messaging and photos within those shapes. |
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Client: Consumers' Choice AwardsChallenge: Design a trade show booth that put forth the brand's integrity. Solution: Through the use of carefully selected elements that gave the feel of “flow”, and photography that spoke to the target audience (business owners, large and small), a creative system was design that gave the brand a new feel of accomplishment and integrity. |
In 2000, TBS asked the firm I worked for if we could make a "really different" website that let the user control their theme. I was given the project and along with two other designers, we came up with a "skin" concept that allowed the user to change the website to fit their mood or taste in movies. The result was a website ahead of its time and a winner of an International Web Design Award.
My favorite part of this project was the Sci-Fi "skin" which was constructed entirely out of a stock photo of a human jaw bone.